​Read Online​

This is part 1 of 2 on how to build a life and brand that speak for you.

​

99% of people never achieve their dreams because they stay stuck in their comfort zone.

Yeah, I just made up that number.

So what?

Does it make any difference?

Will a statistic decide if you follow your dreams or not?

You know most people don't follow their dreams anyway, and maybe it's not 99%, but it's a lot of people.

And they don't because their comfort zone is too cozy to want to change.

Here's the thing.

Most people spend over 90,000 hours of their lives working.

The worst part?

Most of them aren't fulfilled.

I'd argue that most don't even like to go to their 9-to-5 and that they have Sunday anxiety—that dreadful feeling of knowing the weekend is ending and the next day is Monday again.

Don't get me wrong, I know many people enjoy their jobs, and I'm glad for them, because that's the ultimate goal, to enjoy your life.

But to those who are tired of numbing themselves with endless scrolling on Social Media, binge-watching Netflix (or whatever you watch), or getting wasted on the weekend, I want to offer you a new perspective, a new opportunity.

Do you want to keep living the life you were assigned or start designing a new life you will love?

​

Your life. Your rules (kind of).

At first, a new job can feel exciting—new people, tasks, and environments make it seem fresh. But soon, the novelty fades, and life starts feeling like it's on repeat.

You start to feel the need for something more fulfilling.

You realize the limits a 9-to-5 job places on your freedom and fulfillment, and the desire for more meaning and enjoyment keeps coming up.

There must be more to life than this, right?

Yes, there is—way more.

I want you to find a way to express who you truly are.

That's why I want you to fall in love with content creation and building your personal brand.

I'm not telling you to become an 'influencer'.

I'm inviting you to create something that reflects who you are and what you stand for.

I want you to leave your dent in this world.

I don't really care if you want to work for someone else or if you want to start your own business, but the last thing I want is for you to be limited by someone else's vision or fall prey to the system and become a victim where you feel powerless about your life.

Content creation and personal branding are not just tools for business—they’re pathways to self-discovery and growth in every area of life.

When you create, you start defining who you are and what you stand for.

That’s where real freedom lies.

And before you start making excuses, let’s clear this up: content creation isn’t some sort of scam or pyramid scheme. You don’t have to sell gimmicky courses.

You can create real-world products or digital content that aligns with what you value.

What you offer is up to you—and the market to decide.

If you have a solution to a problem that people want to pay for, you have a business opportunity. An exchange of spiritual energy if you prefer.

I know your mind can be like, "sure, that sounds good, but how am I going to do all that?"

It wants the answers for how the process will look because it wants to have control, it wants to "feel safe", but it's only an illusion.

Creation means the action or process of bringing something into existence.

Knowing that, you need to accept the fact that when you create something new you don't know how everything will happen—you will feel lost.

Remind yourself that you're safe and trust the process.

If freedom, creativity, and making an impact resonate with you, then investing your time in building a personal brand and creating content is the way to get out of that lifestyle that's just draining your energy.

Start designing your life so you decide how you spend your time and create stuff that truly matters to you.

​

How many jobs, products, or services are REALLY necessary?

"Everyone is just teaching others how to grow on social media"

I see this objection or limiting belief coming up a lot, and I get it. Many people are thinking short-term and want to see quick results, so they go to what they believe is the easiest way to achieve it.

They start creating content and building a brand around social media growth.

Beginners are bombarded with this type of content and after they start creating some content without seeing much results—Rome wasn't built in one day,— they get discouraged and quit, calling it all a scam.

The Status Quo: 1, Your Dreams: 0.

Think about "normal" businesses for a second.

For example, do you know the stores that almost only sell phone cases?

They buy a bunch of cases most likely from China for 1/10th the price they sell it for.

Is that a scam?

No, right? Because people need cases for their phones and they are just providing that solution and getting paid for it.

Is the case necessary?

Not really, but it offers a solution, it protects your phone from scratches and even breaking—saving you a lot of money.

People buy the iPhone Pro model because it can take astonishingly great videos, and then they only film cat videos for TikTok or Instagram.

Are they getting scammed?

Definitely don't need Dolby Vision 4K for that.

If people love to buy things, why can't they buy a product you create?

I know the idea of putting yourself out there and building a personal brand can feel intimidating.

We all have limiting beliefs:

• "I'm not an expert"
• "The market is saturated"
• "I don’t have anything valuable to share"

These thoughts hold you back. The truth is:

Expertise comes from experience, not the other way around.

Problems lead to solutions, and solutions lead to new problems, which offer new opportunities—the market will never be saturated by innovation.

You don't decide what's valuable for another person, so stop minimizing yourself, and share your unique perspective and stories—you will be surprised.

And before you start making more excuses.

Yes, you have stories to tell, and you have a unique perspective if you haven't lived under a rock for your entire life—even that's a unique perspective.

Here's a blog post about identifying the root cause of a problem and how I deal with it.​

​

Feeling lost leads to clarity

There I was, in Stockholm, Sweden, stuck in a life that felt like it was stuck on repeat.

Every morning, I would drag myself out of bed at 5 AM, while it was still dark outside.

I’d choke down a quick breakfast (often boiled eggs) and head out in the biting cold.

As I waited for the bus, my breath forming little clouds in the freezing air, I’d look around at the faces of people heading to work—tired, lifeless, as if we were all caught in some zombie-like trance.

The job itself wasn’t that bad in the beginning but it left me exhausted day after day.

After another numbing shift, I’d make the same cold, bleak journey back home.

I remember collapsing on the sofa at the end of each day, drained and depleted. I’d turn on the TV, watching shows I wouldn’t even remember a week later, just to fill the silence and drown out the thought that haunted me:

"Is this all there is to life?"

After listening to a lot of podcast episodes called 'The School of Greatness' by Lewis Howes, I began to see that maybe there was more to life than the 9-to-5 grind, more than just existing in a cycle of work, eat, sleep, repeat.

I didn’t have a clear path yet, but I knew I had to start exploring.

I threw myself into learning new skills—e-commerce, graphic design, video production, web development. I tried anything that piqued my interest. And yes, I failed many times.

I bought typewriters to resell online, I learned to build websites that no one visited, and I shot videos that never saw the light of day. But each experiment brings me a little closer to what feels right.

Each failure is a step toward clarity.

It wasn’t and still isn't easy.

There are days filled with doubt, frustration, and wanting to give up. But the more I experiment, the more I realize that there’s a certain magic in not knowing exactly where you’re headed. It forces you to stay open, to keep learning, to keep pushing the boundaries of what you think is possible.

I realized that the goal wasn’t to find a ready-made path; it was to create one.

Life is about discovering who you are and what kind of impact you want to make in the world.

So, if you’re feeling stuck or lost, I want you to know that it’s okay.

That feeling of being lost is often the first step toward finding yourself.

Start exploring. Try things. Fail. Learn. Repeat.

The Illusion of Security

In today's fast-paced world, even being a specialist doesn’t guarantee a secure job.

That's if you're a specialist.

What if you are working a 9-to-5 job that most people can do?

Then the challenge is even bigger. You are not only competing against change but also against a vast pool of people who can replace you—often for less pay or willing to work harder and longer hours.

I don't like to say this, but…

If the 9-to-5 chose you, and you can't quit your job, you're basically a modern slave.

You are a modern slave because you don't have autonomy—being able to choose what, when, and where to work.

The roles that were once considered "safe" and "stable" are now the most vulnerable to being automated, outsourced, or simply phased out. The comfort of a steady paycheck and routine work is now an illusion.

If you don't want to be there for too long, there are two ways to get out of modern slavery, making more money or living below your means.

The latter isn't really a solution, but more of a stepping stone to gain time, if you can save more money you can spend more time building your own thing—without the stress of thinking about how to survive each month.

To do that, you need to embrace change (emotional regulation will help you navigate change more easily), adopt a growth mindset, and acquire new skills.

In a world where change is the only constant, security lies in flexibility, not rigidity.

But don't worry, we will look into that in the next part of this newsletter, so keep an eye on your inbox next Saturday.

​

Summary

In part 1/2 of building a life and brand that speak for you, we explored:

• How the comfort zone stops you from pursuing your dreams.
• The unfulfilling reality of spending most of your life in a job you don’t love.
• The power of building a personal brand that reflects your true self.
• Overcoming limiting beliefs that prevent you from creating and sharing.
• Embracing uncertainty as a path to a more meaningful and fulfilling life.

​

Next week we will look into how you can start designing and building a life you love.

​

​​​​